In the past the church has been quick to embrace new technology. This year we are celebrating 500 years of the Reformation, a major religious movement that gave rise to the Protestant (that is, the non Roman-Catholic) church. That this movement spread so quickly and captured so many hearts and minds is largely due to the fact that the Reformers used the recent invention of the printing press to spread their ideas.
When the BBC began broadcasting, one of the first programmes to be aired was the Daily Service. It started on 2 January 1928 and it is still running today. Christian radio is used as means of spreading the gospel across the world, and is particularly effective in countries which are otherwise closed to the good news of Jesus Christ.
New technology is important to reach the next generations for Christ and it seems to me we should use any means possible to communicate the gospel. That is why for a number of years we have been running this website, and most enquiries about St Michael’s and St Barnabas come through this site, or the Church of England platform, A Church Near You
For a long time we have also been asking for folk to help join in with this ministry of maintaining and developing our online presence. The days when the church could rely only on printed leaflets and adverts have long gone. There is a perception that running a website requires a high level of technical knowledge. But with a simple platform like WordPress, which Lynda and myself use, really all you have to do is type and post. Is this a ministry that you could help undertake?
Alongside the website we have also been running a Facebook page for several years. This page is proving invaluable in raising the profile of the church, and when people tell us they are going to an event or are sharing what it is going on, that is immensely encouraging. At the moment we are experimenting with “boosting” Facebook posts to ensure even more people know what is going on here. After the Herald posted an article last week about the “lost” church of St Michael’s that stood on the site for 162 years, we really want folk to know we are very much still in business! (I am, by the way, still waiting for a reply from the Herald).
What is the next step? Maintaining and developing an online presence effectively requires a team, and there’s probably only so much more that we can do. But we continue to try out new ideas. On Monday evening my daughter joined in with our young people’s group, even though she has now gone back to university. She was a virtual presence through Skype and although it was odd at first having a laptop as part of the group, overall our experiment worked. Maybe in the future we could have podcasts of sermons, or a Youtube channel.. who knows?
But in all these things the aim is not novelty for novelty’s sake. It’s about making sure that we are able to communicate the good news of Jesus Christ in ways that connect. And sometimes the old-fashioned method of simply picking up the telephone or writing a letter still works! But will you pray that we have the wisdom to know by what means to reach those who most need to hear the good news; and if you have any further suggestions as to how to extend our media ministry, we would love to hear from you.